Local Content Director Known for Empathy, Strategy, and Occasional Snack-Related Catastrophes
**SOUTH BEND, IN—**Agonizingly unaware of his own strength and the devastation it might inflict on the innocent, overeager simpleton Husni Ashiku tore apart a bag of potato chips Thursday, despite the fact that it was reportedly what he loved most in all the world.
“Oh no, my chips!” said the grief-stricken oaf, tears welling in his eyes as he frantically attempted to sweep up the fragments that had spilled onto the floor, tiny salty shards that were now all that remained of his precious snack. “What did I do? What did I do to my chips?”
Friends say the incident, while tragic, is emblematic of Ashiku’s approach to life and work: boundless enthusiasm, a deep emotional connection to the things he cares about, and an uncanny ability to get a little too excited sometimes.
That same passion, colleagues say, is what makes him such an effective associate director of content, video, and design. Husni Ashiku approaches storytelling with empathy first. Before thinking about format or platform, he thinks about the audience: who they are, what they need, and how they encounter an institution. Whether reaching students, alumnae, donors, or community members, he creates multimedia content that helps organizations communicate in ways that feel clear, human, and meaningful.
“He cares deeply about people and stories,” said one coworker. “Sometimes a little too deeply—like, to the point of accidentally destroying his own chips—but that’s also why the work resonates.”
At press time, although all was already lost, the sobbing dullard was reportedly brainstorming a short film about the incident, suggesting that even in tragedy, Ashiku finds a story worth telling.
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